Sunday, October 28, 2018

Case Study of Indian Spices

India is a land of spices and produces almost all the spices used in the world. It is the largest producer, consumer and exporter of spice and its products. From the ancient time itself, India was the centre of Attraction for Rome and China. Further Portuguese, Arabs, Chinese and several other countries established trade with India mainly for spices. From ancient time to till now, the charm of Indian spices is still maintained. At present Indian spice, the industry is as large as it acquires 40-50 per cent of the global export volume and 25 per cent in terms of value. The quantity of spices in India exports has gone over 4 lakh tons annually. Madhya Pradesh, the most central part of India has its own importance in spices as it is the land of cultivation. Indian Spices in Indore is in top place in Madhya Pradesh.

The trend in production of Spices in India:
The major spices produced in India are chilli, pepper, cardamom (small and large), turmeric, ginger, coriander, cumin, garlic etc. These spices are also the major item of export from India. Most of these spices are being produced in the southern state of India. For example, Kerala produces around 96 per cent of pepper produced in the country. In India, almost all the spices used in the world are being produced. India produces more than 75 spices. Between 2007-08 and 2011-12, there is a growth of around 23 per cent in the area under spice cultivation. Same is the case of production, as, during 2007-08 to 2011-12, it has increased by around 37 per cent.

Processing of Spices:
Spices produced in India are being used as both whole and processed. The spices used for export purpose need to be processed. For example; black pepper exported from India to a European country is being processed in the form of Green pepper, White pepper, oleoresin and more than 20 other products. Some of the spices need to be processed as their different part it is used as a separate spice. To export spices, maintenance of quality of spice is important. Grading, sorting and standardization of spices are being done by Spices Manufacturers in Indore to achieve better export revenue.

Marketing of Spices:
In India, spices are marketed through different channels. For example, turmeric is being marketed through three basic channel viz. commission agents, regulated market and through marketing co-operative society. In case of village level, even farmers are involved in direct selling of turmeric. If we take the example of pepper, we have more than 20 products of pepper and each are being marketed through different channels. Most of the Indian spices are being consumed domestically. Only around 8-10 per cent of spices is being exported. Food spices Dealers and traders act as a channel for wide marketing.
Data released by Spices Board, India reveals that the export of major spices from India is increasing every year. There is a notable increase in both the quantity exported and the value of spices exported. In the year 2011-12, a total of ₹978342 lakh was generated through the export of spices from India. In all the years, the major contributor to the export earnings of spices, pepper and chilli accounts for a major chunk. Most of the spices exported are standardized. Indian Spices in Indore has its own marketing plans. Whereas, Spices Board India plays an important role as a bridge between the exporter and the world market and also as a bridge between the importer and world market.

New Trend in Spice Trade:
Future trading in agricultural commodities has its own history in India. However future trade started in the initial period (during the 1800’s and 1900’s) was mainly based on a single commodity. National Multi Commodity Exchange (NMCE) became the first exchange with a permanent recognition by Government to start future trading on 26th Nov 2002. Further National Commodity and Derivatives Exchange Limited (NCDEX), Indian Commodity Exchange (ICEX) and Ace Commodity Exchange (ACE) started functioning and operating in the future market of spices. At present Chilli, Pepper, Cardamom, Cumin, Clove, turmeric, ginger and almost all the spices are being traded in the future market. Trading as per government norms under controlled environment is done by Masala exports in Indore. There is a positive growth in the future market of spices and people are investing in the future market of spice without hesitation.

India still has maintained the charm of its spices. A trend in the production of spices in India gives a positive signal as area; production and productivity of spices are increasing every year. Due to high demand from a European country and the rest of the world, the export of Indian spices is also showing a positive trend. The new marketing initiative such as future trading in spices has also proven a remarkable success in spice marketing. With these entire positive aspects, one can conclude that the future of Indian spices is very bright and the unit/firms like Masala Suppliers in Indore who is involved in production, processing and trading of spices (raw/processed) will gain a better growth.




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